Article Title Training Series

Article Title Training Series
Ask yourself: "Does my article title entice the reader to ask a question?"
E.g. "Why?," "How?," "Who?," "Where?," "When?," etc.

  1. After reading your article title, a question should appear in the reader's mind. Your article body is where you deliver the answer to that question.

  2. This is a powerful concept because you have just engaged the mind of your reader, moving them from a passive to an active state. In the active state, your reader is more likely to find value in your content and thus visit your website.

  3. Never underestimate the power of "How To" article titles. There is clearly a huge demand for articles that answer common problems in an easy-to-read "How To" format.

  4. Don't be afraid to offer your readers more questions they should ask themselves when evaluating the topic of your article. Questions become highly relevant answers to your readers because your questions act like a personal coaching session.

  5. Avoid the shocking question that forces you to stretch the truth to answer the question in your article body. Instead, be creative and interesting with your article title question.
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